Transformed 300,000+ lives, boasts an active community of 48,000+ members
A platform that offers online quizzes for personal development, Transformational resources, and Generative AI-based chatbot
Project Overview
The Foundation offers psychometric tests created by professional psychologists to help individuals discover themselves, their strengths and their areas of improvement. Every assessment comes along with a personalized report for the quiz taker.
When the client switched to Tech Exactly, they wanted to quickly add more assessments such as Personality quiz, Cognitive Biases quiz, personal values quiz etc to the platform. They also wanted to enhance the user experience of the reports and the overall user journey. Now we are working towards making the foundation more sustainable.
Period:
1 month
Project Management:
Scrum
Business Model:
Managed development team
Project Type:
Web App / Mobile App
About The Client
Client Runs a Foundation in USA with a Mission to Help People Understand Themselves and Others.
He feels these are critical for individuals to develop 21st-century skills such as cooperation, collaboration, communication, conflict resolution, etc. Promoting understanding will also help with equity and inclusion. As our formal education systems are not teaching these skills, he decided to step into the breach.
Quality Engineering & Strong Portfolio
We had a strong portfolio of technically sophisticated platforms that reflected our engineering abilities.
Authentic Dialogue & Genuine Interest
They chose Tech Exactly because of the authentic dialogue they had with our executive team.
Cost Effectiveness
We offered sustainable prices and offered great return on every dollar invested.
Impressive Performance
They now have 27,000 members and receive around 2,000–3,000 new members monthly.
The Problem
The Foundation was looking to quickly ramp up their technology and develop a scalable platform that could take on thousands of users daily. Their previous vendor was sluggish and didn’t have the mobile app engineering expertise, so they decided to switch outsourcing partners.
Tech Exactly is recognized for its delivery speed. When we took over from the previous vendor, we started with prioritizing the product roadmap. Our product owner met different project stakeholders and made sure that everybody was aligned with the priorities.
Then our UX designer liaised with various stakeholders to create user journeys, wireframes, and user interface design. So when the developer received the requirement documents along with the designs it would give them a complete picture of the expectation and minimize any communication gap.
Our Approach
We started with taking a detailed takeover from the previous vendor. We also educated the client on the accesses that he should control. After that we went ahead and performed a code audit to understand the issues in the code that we took over.
01
Code Takeover & Audit
Our product owner met project stakeholders and created roadmap to analyze the business impact features in the backlog would have on the platform. This made sure priorities are aligned.
02
Product feature prioritization
Then our UX designer liaised with various stakeholders to create user journeys, wireframes, and user interface design.
03
User Journey Mapping & User Interface Design
To cut through the communication gap, we made sure that designs are backed by a detailed requirement document and technical architecture. So all the developers had to do was focus on the plan and generate maximum return on investment for the client.
04
Planning, Development & Deployment
Our Intervention
Homepage
The Homepage was redesigned by replacing static banners with engaging videos, effectively conveying the client’s message and enhancing user experience. Clear content structure now guides users to understand the web app’s benefits, aiding them in finding their path to success and self-awareness.
About Us
In the About us page, the redesign focused on replacing lengthy paragraphs with concise and visually appealing content. This enhancement improves user experience by offering a clear and engaging overview of the company’s mission, values, and team, fostering a stronger connection with users.
Report Page
In the Report page, the redesign involved streamlining the presentation of data and insights, making it more visually intuitive and user-friendly. By using charts and infographics, the information is now easier to interpret, providing users with a clearer understanding of the data and improving the overall user experience.
Key Results
5x growth in visitors
The apps’ daily users have increased from an average of 200 to 1000 users.
40% increase in engagement
The percentage of quizzes completed has also increased, from 60% to 85%.
80% increase in members
Started with 15,000 members, now at 27,000, with 2,000-3,000 new members monthly.
Conclusion
We have a great authentic relationship with the client and we share the vision that he has for the Foundation.
The client appreciated our work so much that he travelled all the way from the USA to meet the team here in India.
If you are looking for a development agency for your business, speak to our consultants and ask for a roadmap.
Client Testimonial
I’m most impressed with Tech Exactly’s ability to understand our challenges and come up with options to resolve them.
With other vendors I’ve worked with, I have to spend a lot of time explaining the challenge to them, and sometimes, they still don’t understand it.
Tech Exactly takes the time to listen to us and offers us 3–5 different options to achieve the expected results.
Eric Shephard
President of Talent Transformation
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