Engineering an Intuitive Nature Identification Mobile App for 2,000,000+ Biodiversity Enthusiasts
Project Brief
Identifying plants and animals in real-time is often difficult, especially for those without expertise. Our client, a passionate nature enthusiast, envisioned a nature identification mobile app to bridge the gap between biodiversity education and awareness.
As per the requirement, the app needed to deliver real-time species identification featuring over 2 million plants and animals through AI-powered image recognition. Additionally, in order to generate revenue, a subscription-based model was put in place with the help of a third-party app paywall setup.
To make the app market-ready, robust and scalable cloud infrastructure was used that could handle high traffic while maintaining reliability and speed. Overall, the solution combines advanced technology with an intuitive design, fostering a community of nature enthusiasts worldwide.
Project Type: Nature identification Mobile app development for iOS & Android
Location: Global
Engagement Period: Ongoing
Engagement Model: A dedicated team comprising Machine Learning Engineers, Software Developers, UX Designers, Quality Analysts, Mobile App Architect, Business Analysts, Web Architects, and a Project Manager.
Services Offered
AI/ML Services
iOS & Android App Development
API Development
App Paywall Setup
Quality Assurance
Technologies Used
React Native
Cloud
Third-party Integrations
Adapty
AWS Sagemaker
Google Places API
Meta SDK
Business Challenges
Building an app that could meet the expectations of millions of global users required careful consideration of performance, user experience, and scalability.
Data Accuracy and Trustworthiness
Given the vast range of species covered, ensuring the app delivered accurate and reliable results was crucial. Users needed to trust the app’s identification, which required overcoming challenges in data validation and maintaining the integrity of species information.
Monetization Without Disrupting UX
Integrating a subscription-based model to generate revenue without disrupting the user experience was a delicate balance. Ensuring the paywall didn’t create friction for users while offering compelling premium features was a critical step.
Scalability for Global Reach
The app needed to handle high traffic volumes from users around the world without compromising speed or reliability. Designing a system that could scale efficiently to support millions of users while maintaining seamless performance was a significant challenge.
Privacy and Security Concerns
Collecting user data raised privacy and security concerns. Ensuring compliance with data privacy laws and building a system that safeguarded user information while providing location-based services posed a major need.
User Engagement and Retention
Designing an intuitive UI/UX that kept users engaged over time was essential. The challenge was to create an interactive and easy-to-use design that encouraged exploration and learning, ensuring users returned to the app
The Problems
Speed Issues
The existing platform suffered from slow application load times and inefficient loan processing speeds, leading to operational delays.
Scalability Challenges
As the user base grew, the system struggled to handle increasing transaction volumes, resulting in performance bottlenecks.
Compliance with Financial Regulations:
- eKYC (Electronic Know Your Customer): Electronic customer verification is required to comply with Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT) regulations.
- CKYC (Central Know Your Customer): Needed to centralize KYC processes to improve data accuracy and avoid duplication.
- eNACH (Electronic National Automated Clearing House): Essential for automating recurring payment processing to ensure reliable payment collections.
- eSign: Required for enabling legally valid electronic signatures, reducing reliance on physical signatures.
Compliance with Financial Regulations:
- eKYC (Electronic Know Your Customer): Electronic customer verification is required to comply with Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT) regulations.
- CKYC (Central Know Your Customer): Needed to centralize KYC processes to improve data accuracy and avoid duplication.
- eNACH (Electronic National Automated Clearing House): Essential for automating recurring payment processing to ensure reliable payment collections.
- eSign: Required for enabling legally valid electronic signatures, reducing reliance on physical signatures.
Rapid Business Growth
The company needed to integrate with leading Indian banks as financial partners and co-lenders to streamline loan disbursements and onboarding processes.
Security and User Experience
The platform needed enhanced security measures, including IP whitelisting, authentication, authorization protocols, data validation, and encryption of sensitive information.
Financial Reports
Initial reports generated incorrect values due to calculation errors and incomplete data handling, affecting decision-making processes.
Our Approach
To ensure a seamless user experience, we integrated the Shopify API and Mobile Buy SDK, allowing users to log in using their web credentials. This provided continuity between the website and the mobile app, eliminating the need for separate accounts.
Social login options (Google and Apple) were also added for easier registration, reducing login friction and improving user adoption.
We integrated OpenCV, a robust image processing library, to automate the interpretation of test results. OpenCV analyzes images of test kits by detecting specific markers and providing accurate diagnostics for each type of test (UTI, Pregnancy, Ferritin, and Vitamin D). This automated process ensured reliability and reduced the risk of human error in interpreting results.
To solve the issue of low-quality images, the app provides real-time feedback to users. If an image is blurred or poorly lit, users receive prompts to retake the photo. The app also includes tutorials and tips on capturing high-quality images.
This solution drastically improved the accuracy of the analysis by ensuring that the system received clear images.
We integrated the Shopify API to allow users to purchase test kits directly within the app. The platform includes a seamless checkout process, enabling users to browse and buy test kits without leaving the app.
Shopify’s payment gateway ensures secure and efficient transactions, enhancing user engagement.
We adhered to the IEC 62304 safety standard by implementing a structured Software Development Life Cycle (SDLC) that covered Risk Management (ISO 14971), Development, Problem resolution, Configuration management, and Maintenance. Documentation was meticulously maintained at each stage, and risk management procedures were followed to ensure patient safety.
Usability engineering was incorporated following IEC 62366 to reduce human errors, and installation and acceptance procedures were in line with ISO standards. Rigorous testing and post-market monitoring further ensured ongoing compliance and reliability.
Throughout the development process, we adopted an Agile methodology using the Scrum framework for efficient project management. This iterative approach allowed us to adapt quickly to user feedback and evolving requirements, ensuring the timely delivery of a high-quality product.
To foster user interaction and community engagement, we integrated Facebook SDK. This allows users to share their findings and discoveries on social media, helping to build a global community of nature enthusiasts and increase app visibility.
Advanced machine learning models and integrated AWS Sagemaker helped us to train the AI system for real time, accurate species identification. Continuous model optimization ensured high precision across various environments.
We utilized AWS Cloud to build a highly scalable infrastructure capable of handling high traffic volumes. This ensured reliability, low latency, and seamless performance for millions of global users.
To support the subscription model, we integrated Adapty for in-app purchase management and paywall setup. This allowed us to offer premium features while maintaining a smooth user experience.
Using React Native, we developed the app for both iOS and Android, ensuring a consistent experience across devices. This also optimized performance by minimizing the need for separate codebases.
We integrated Google Places API for accurate geolocation and species mapping. To address privacy concerns, we implemented secure data handling protocols and encryption to protect user information while offering personalized experiences.
Throughout the development process, we adopted an Agile methodology using the Scrum framework for efficient project management. This iterative approach allowed us to adapt quickly to user feedback and evolving requirements, ensuring the timely delivery of a high-quality product.
To foster user interaction and community engagement, we integrated Facebook SDK. This allows users to share their findings and discoveries on social media, helping to build a global community of nature enthusiasts and increase app visibility.
Results Delivered
Instant recognition of 2 million species with detailed insights
Global Adoption with over 1 million users onboarded within months of launch
Successful implementation of a subscription model with high conversion rates
Inspired a global audience to explore and protect biodiversity
Final Word
At Tech Exactly, we specialize in turning ambitious ideas into reality. This nature identification mobile app exemplifies our ability to deliver scalable, innovative solutions that leave a lasting global impact.
Ready to Get Started?
Are you looking to overcome performance challenges or ensure regulatory compliance in your financial platform? Tech Exactly specializes in building scalable, secure, and efficient solutions tailored to your business needs. Reach out to us today to learn how we can help drive your success.
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