Engineering an Intuitive Nature Identification Mobile App for 2,000,000+ Biodiversity Enthusiasts
Project Brief
Identifying plants and animals in real-time is often difficult, especially for those without expertise. Our client, a passionate nature enthusiast, envisioned a nature identification mobile app to bridge the gap between biodiversity education and awareness.
As per the requirement, the app needed to deliver real-time species identification featuring over 2 million plants and animals through AI-powered image recognition. Additionally, in order to generate revenue, a subscription-based model was put in place with the help of a third-party app paywall setup.
To make the app market-ready, robust and scalable cloud infrastructure was used that could handle high traffic while maintaining reliability and speed. Overall, the solution combines advanced technology with an intuitive design, fostering a community of nature enthusiasts worldwide.
Project Type: Nature identification Mobile app development for iOS & Android
Location: Global
Engagement Period: Ongoing
Engagement Model: A dedicated team comprising Machine Learning Engineers, Software Developers, UX Designers, Quality Analysts, Mobile App Architect, Business Analysts, Web Architects, and a Project Manager.
Services Offered
AI/ML Services
iOS & Android App Development
API Development
App Paywall Setup
Quality Assurance
Technologies Used
React Native
Cloud
Third-party Integrations
Adapty
AWS Sagemaker
Google Places API
Meta SDK
Business Challenges
Building an app that could meet the expectations of millions of global users required careful consideration of performance, user experience, and scalability.
Data Accuracy and Trustworthiness
Given the vast range of species covered, ensuring the app delivered accurate and reliable results was crucial. Users needed to trust the app’s identification, which required overcoming challenges in data validation and maintaining the integrity of species information.
Monetization Without Disrupting UX
Integrating a subscription-based model to generate revenue without disrupting the user experience was a delicate balance. Ensuring the paywall didn’t create friction for users while offering compelling premium features was a critical step.
Scalability for Global Reach
The app needed to handle high traffic volumes from users around the world without compromising speed or reliability. Designing a system that could scale efficiently to support millions of users while maintaining seamless performance was a significant challenge.
Privacy and Security Concerns
Collecting user data raised privacy and security concerns. Ensuring compliance with data privacy laws and building a system that safeguarded user information while providing location-based services posed a major need.
User Engagement and Retention
Designing an intuitive UI/UX that kept users engaged over time was essential. The challenge was to create an interactive and easy-to-use design that encouraged exploration and learning, ensuring users returned to the app
The Problems
Speed Issues
The existing platform suffered from slow application load times and inefficient loan processing speeds, leading to operational delays.
Scalability Challenges
As the user base grew, the system struggled to handle increasing transaction volumes, resulting in performance bottlenecks.
Compliance with Financial Regulations:
- eKYC (Electronic Know Your Customer): Electronic customer verification is required to comply with Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT) regulations.
- CKYC (Central Know Your Customer): Needed to centralize KYC processes to improve data accuracy and avoid duplication.
- eNACH (Electronic National Automated Clearing House): Essential for automating recurring payment processing to ensure reliable payment collections.
- eSign: Required for enabling legally valid electronic signatures, reducing reliance on physical signatures.
Compliance with Financial Regulations:
- eKYC (Electronic Know Your Customer): Electronic customer verification is required to comply with Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT) regulations.
- CKYC (Central Know Your Customer): Needed to centralize KYC processes to improve data accuracy and avoid duplication.
- eNACH (Electronic National Automated Clearing House): Essential for automating recurring payment processing to ensure reliable payment collections.
- eSign: Required for enabling legally valid electronic signatures, reducing reliance on physical signatures.
Rapid Business Growth
The company needed to integrate with leading Indian banks as financial partners and co-lenders to streamline loan disbursements and onboarding processes.
Security and User Experience
The platform needed enhanced security measures, including IP whitelisting, authentication, authorization protocols, data validation, and encryption of sensitive information.
Financial Reports
Initial reports generated incorrect values due to calculation errors and incomplete data handling, affecting decision-making processes.
Our Approach
Advanced machine learning models and integrated AWS Sagemaker helped us to train the AI system for real time, accurate species identification. Continuous model optimization ensured high precision across various environments.
We utilized AWS Cloud to build a highly scalable infrastructure capable of handling high traffic volumes. This ensured reliability, low latency, and seamless performance for millions of global users.
To support the subscription model, we integrated Adapty for in-app purchase management and paywall setup. This allowed us to offer premium features while maintaining a smooth user experience.
Using React Native, we developed the app for both iOS and Android, ensuring a consistent experience across devices. This also optimized performance by minimizing the need for separate codebases.
We integrated Google Places API for accurate geolocation and species mapping. To address privacy concerns, we implemented secure data handling protocols and encryption to protect user information while offering personalized experiences.
Throughout the development process, we adopted an Agile methodology using the Scrum framework for efficient project management. This iterative approach allowed us to adapt quickly to user feedback and evolving requirements, ensuring the timely delivery of a high-quality product.
To foster user interaction and community engagement, we integrated Facebook SDK. This allows users to share their findings and discoveries on social media, helping to build a global community of nature enthusiasts and increase app visibility.
Advanced machine learning models and integrated AWS Sagemaker helped us to train the AI system for real time, accurate species identification. Continuous model optimization ensured high precision across various environments.
We utilized AWS Cloud to build a highly scalable infrastructure capable of handling high traffic volumes. This ensured reliability, low latency, and seamless performance for millions of global users.
To support the subscription model, we integrated Adapty for in-app purchase management and paywall setup. This allowed us to offer premium features while maintaining a smooth user experience.
Using React Native, we developed the app for both iOS and Android, ensuring a consistent experience across devices. This also optimized performance by minimizing the need for separate codebases.
We integrated Google Places API for accurate geolocation and species mapping. To address privacy concerns, we implemented secure data handling protocols and encryption to protect user information while offering personalized experiences.
Throughout the development process, we adopted an Agile methodology using the Scrum framework for efficient project management. This iterative approach allowed us to adapt quickly to user feedback and evolving requirements, ensuring the timely delivery of a high-quality product.
To foster user interaction and community engagement, we integrated Facebook SDK. This allows users to share their findings and discoveries on social media, helping to build a global community of nature enthusiasts and increase app visibility.
Results Delivered
Instant recognition of 2 million species with detailed insights
Global Adoption with over 1 million users onboarded within months of launch
Successful implementation of a subscription model with high conversion rates
Inspired a global audience to explore and protect biodiversity
Final Word
At Tech Exactly, we specialize in turning ambitious ideas into reality. This nature identification mobile app exemplifies our ability to deliver scalable, innovative solutions that leave a lasting global impact.
Ready to Get Started?
Are you looking to overcome performance challenges or ensure regulatory compliance in your financial platform? Tech Exactly specializes in building scalable, secure, and efficient solutions tailored to your business needs. Reach out to us today to learn how we can help drive your success.
