Digital Marketing: The Philosopher’s Stone to Make Your Mobile App Successful
Frank has developed a fantastic mobile app last week. It took four months of rigorous effort to build this world-class application. Meant for avid gamers, the app could bring a fortune to Frank’s life.
Will Frank be successful?
Unfortunately, Frank is a highly experienced programmer but does not have any branding and marketing experience. Without which it would be difficult to take the app to its target audience.
Well, you might also have a similar experience. You’ve already developed your dream mobile app and listed it on Google Play and iTunes, but not receiving the response that you are supposed to get. This evokes a very pertinent question.
Why Apps Fail?
The success of a mobile app not only relies on the quality of the application. The mantra lies somewhere else. Yes, you have heard it right!
According to the Statista report, an average of 6,140 mobile apps is released through the Google Play Store every day and few of them succeed.
Is the quality of these apps not up to the mark? On the contrary, you may find many of these apps are truly outstanding, and they meet all the parameters of a successful mobile app.
Developers put their best skills to make the apps successful, but they fail to successfully brand and market their product.
So how you can avoid those pitfalls? Leverage digital marketing to make your mobile apps successful. Let’s discuss…
How to make your mobile app successful with digital marketing?
When it comes to making a successful mobile app, you need to keep three things in mind.
- No compromise with the quality of the app
- Pre-launch digital marketing strategy
- Post-launch digital marketing strategy
Quality of the mobile app
First thing first. You can never win a battle with a blunt sword. Whether you have developed an app for gamers or an app for students, keep UX (user experience) at the centre of the architecture. Remember, it is the end user, who will make the app successful.
If your app is bug-free, follows right design guidelines, and delivers state-of-the-art user experience, half of your job is done.
Revisit your application and ensure all these parameters are met.
Pre-launch digital marketing strategy
You might be aware that the traditional marketing approaches are passé and digital marketing has taken the centre-stage these days. But the most important point—your marketing activities should start much before the app launch.
When to start digital marketing for my mobile app?
If you are mulling over this question, note that as soon as the designs are complete, you should start marketing initiatives. During this phase, you should consider the following:
- Your ideal users
- The competition
- Focused geography
- Budget for marketing and branding
Engage with prospects
Since the end users play the most important role in the success of a mobile app, you should have a clear understanding of their expectations. Early engagement with your prospects enables you to have this understanding. Leverage their feedback and incorporate those features in the app.
Create a landing page and launch a blog
You should try every avenue to create awareness among your prospective users about your upcoming mobile app. This may make your app popular even before its launch. Creating a landing page and launching a blog are the best ways to execute this plan. This will allow you to share information online and keep the prospective users apprised with regular updates.
Release Teasers
Excite your prospects by releasing sneak peeks and teasers on a regular interval. Successful app makers release app screenshots and video promos to let people have a glimpse of the app. Moreover, people love it.
Important launch materials
Get in touch with the relevant media, industry influencers, and reviewers before the launch. Given below is a list of launch materials that you must be equipped with before you launch the app:
- Website
- Promo video outlining the key features of the app
- Press release
Post-launch digital marketing strategy
If you have holistically accomplished the aforementioned tasks, your app has already become a successful one. But wait, the job is not done yet. It has been noticed, apps experience a steep download rate during the first couple of days of its launch, and gradually the number decreases. You need to follow the post-launch digital marketing strategy to retain your success.
Post-launch Marketing Strategy
Customer feedback
You may know that mobile apps are often ranked based on ratings and reviews. So, you should have a digital marketing plan to get customer feedback and more reviews. Don’t forget to share your contact info in the app descriptions. This will enable customers to reach out with more detailed feedback and suggestions. Do engage with users, respond to their feedback and suggestions, and address their issues to improve CX (customer experience).
Leverage Social Media
People these days are highly active on social media. You should be there where your customers are. Maintain facebook, twitter, Instagram, and other popular social media pages to actively interact with your customers and prospects. This will come handy to improve your feature list and attract more users.
Optimize for best CX
In the era of ever-evolving technology, success is like sand in your palm; you can not hold it for long. So, do not run after success. Run after delivering better customer experience, and success will run after you. Take bold steps, adopt new technology so that your customers always have a feeling that you are there for them.
Digital marketing is a boon to the app makers these days. It is in fact the philosopher’s stone, which could easily make your app successful in quick time. A report shows that the app market is flooded with more than three million mobile apps. A strategic digital marketing approach could help you stand out and reach out to your target audience with minimum cost and effort. In order to leverage the power of digital marketing, you can contact a professional digital marketing agency. These agencies are quite experienced and could guide you with insights and intelligence.
