What’s so ‘out of this world’ about a real estate website? Probably nothing. Probably everything. It is definitely less complicated compared to eCommerce websites. But, the purpose of it remains the same – to generate leads. And because it eventually comes down to hardcore marketing, the website needs to be something visitors can easily interact […]Continue Reading
The web is a nice, virtual place for businesses to sell products online, isn’t it? They can reach up to a pretty huge audience, after all! Naturally, the brick-and-mortar is losing ground.
According to Statista – the leading statistics company, 40% of the global population of Internet users has made some kind of online purchase or the other on smartphones, tablets, and desktop PCs. If calculated, this would come up to be a figure of over a billion buyers. And the population is growing still.
Now, it is the buyers who form what is known as ‘customer base’ for every eCommerce website. The moment you decide to sell something online is the moment you are actually contemplating lead generation, which happens only when you can take customers into confidence […]
We’ve always known chatbots as those annoying, spammy, virus-ridden messaging mediums, haven’t we? They have been the worst example of Artificial Intelligence perhaps.
Well, you’d be happy to know, that’s history.
Chatbots have undergone a renaissance. Today, they are a smart mode of monetizing, especially within eCommerce ecosystems. Naturally, most brands are after this technology. And with influential people like Chris Messina – Developer Experience Lead at Uber, bringing up terms like ‘conversational commerce,’ this rage is getting even more intense.Continue Reading